Hudson Valley Farmers’ Market Academy RESOURCE LIBRARY
Our presenters for this session included:
Oscar Rivas from Du GOOD Studio
Brenda González from Finca Seremos
Matthew Donnelly from Ash Hopper
Liz Birch from Rabe x Birch
You can rewatch the recording of the first session here:
Branding & Marketing Strategies: Defining Your Vibe and Maximizing Your Reach including a transcript and archive of messages from the chat
Free and low-cost resources mentioned for brand & marketing development included:
Center for Agricultural Development & Entrepreneurship (CADE)
Strong Brand Social F* The Algorithm! Workshop
Some “homework” to ponder related to defining your brand/creating a logo:
Matt proposes you ask yourself:
What do you want your customers to feel?
What do you want them to remember about you?
Does your brand’s look, message, and experience match those feelings?
Brenda proposes you ask yourself
What elements of your mission do you want your brand/logo to focus on?
If you had to choose 3 key values to incorporate into the logo/brand, what would they be?
Are there references you’d like your brand/logo to take references from? (other logos, orgs, or iconic tools of your trade)
What are the words you hope the community you serve would use to describe you?