Hudson Valley Farmers Market Academy

Hudson Valley Farmers’ Market Academy

Calling all current and future market vendors!

We’re excited to announce the launch of the Hudson Valley Farmers’ Market Academy, a professional development series designed to help farmers’ market vendors grow and succeed. This initiative is created and supported by Common Ground Farm, the Beacon Farmers’ Market, and the Newburgh Farmers’ Market, with the goal of strengthening our local food community while supporting small businesses.

The academy will be structured in a series of workshops that will cover essential topics like branding, marketing, sales strategies, customer engagement, both design, business development/growth, and more—providing valuable insights from both industry professionals and experienced market vendors.

Thanks to USDA grant funding, we’re able to offer these valuable learning opportunities at no cost to participants. Whether you're a current vendor looking to refine your skills or a potential vendor interested in getting started, this series offers valuable insights to help you succeed.

Branding and Marketing Strategies: Defining Your Vibe & Maximizing Your Reach Branding and Marketing Strategies: Defining Your Vibe & Maximizing Your Reach
Branding and Marketing Strategies: Defining Your Vibe & Maximizing Your Reach
$0.00

Learn how to create a consistent, recognizable brand for your booth and business.

This workshop includes: Telling your story, ways to use your logo, and finding your unique identity.

This program will be led as a panel discussion with professional graphic designers and a successful market vendor who will share their story.

Virtual workshop March 18th, 2025 7pm to 8:30pm.

Social Media Strategies: From Posts to Purchases Social Media Strategies: From Posts to Purchases
Social Media Strategies: From Posts to Purchases
$0.00

Engage your audience on platforms like Instagram, Facebook, and TikTok with targeted strategies.

This workshop includes: Tips for personalizing posts, boosting engagement, and driving sales.

This program will be led as a panel discussion with a professional social media strategist and successful marketing professionals in our local community.

Virtual workshop April 15th, 2025 7pm to 8:30pm.

Promotions, Loyalty Programs, and Cross-Market Collaborations Promotions, Loyalty Programs, and Cross-Market Collaborations
Promotions, Loyalty Programs, and Cross-Market Collaborations
$0.00

Learn how to team up with other vendors for joint promotions and creative offerings. Find new ways to capture customer info.

This workshop includes a variety of ideas to entice and engage your customers.

This program will be led as a panel discussion led by successful market vendors.

Virtual Workshop May 20th, 2025 7pm to 8:30pm.